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Musical tempo and waiting perceptions
Author(s) -
Oakes Steve
Publication year - 2003
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/mar.10092
Subject(s) - musical , psychology , perception , duration (music) , context (archaeology) , relaxation (psychology) , cognitive psychology , social psychology , time perception , queue , visual arts , art , computer science , literature , neuroscience , history , archaeology , programming language
Abstract Digital technology was used to isolate musical tempo from other musical variables, and experimental results in an undergraduate registration queue context confirmed the existence of a significant, positive relationship between background musical tempo variation and temporal perception (perceived minus actual wait duration). Findings also revealed how slow‐tempo music produced significantly enhanced affective response (satisfaction, positive disconfirmation of expectations, and relaxation) compared to fast‐tempo music. © 2003 Wiley Periodicals, Inc.