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GOAL CLARITY: WHY BLUE‐SKY THINKING IS AN INNOVATION KILLER
Author(s) -
Imber Amantha
Publication year - 2016
Publication title -
leader to leader
Language(s) - English
Resource type - Journals
eISSN - 1531-5355
pISSN - 1087-8149
DOI - 10.1002/ltl.20274
Subject(s) - sky , clarity , set (abstract data type) , core (optical fiber) , business , public relations , marketing , advertising , computer science , political science , geography , telecommunications , meteorology , biochemistry , chemistry , programming language
It is time to revisit the fashionable attachment to “blue‐sky thinking,” in Imber's estimation: “Asking people to go blue‐sky with innovation is like playing darts without a dartboard: you simply don't know where to aim.” Rather than aimless and undisciplined blue‐sky thinking, she asserts that creating and nurturing an innovation culture involves “the need to set clear organization‐wide goals to keep people's efforts focused and effective.” The Australian organization she leads, Inventium, calls these goals “Innovation Missions.” Some of these missions can represent incremental improvement on your core business, while others are “more breakthrough or disruptive.”