Performing Culture at the Formosan Aboriginal Culture Village in Taiwan: Exploring Performers' Subjectivities Using Q Method

In less than two decades, Taiwan indigenous culture has moved from obscurity to a central feature of the national image. Culture performances have become a popular attraction in the country, especially at culture parks. This paper explores how culture performers at the Formosan Aboriginal Culture Village in Taiwan view their work. A demonstration of Q method is used with a P set of 30 respondents and a Q set of 42 statements. Respondents express their subjectivity toward culture performance. It was found that respondents believe that performing indigenous culture is a cultural experience rather than provision of a service commodity. Copyright © 2012 John Wiley & Sons, Ltd.