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THE IMPACT OF CUSTOMER RESPONSE ON INVENTORY AND UTILIZATION POLICIES
Author(s) -
Gonçalves Paulo
Publication year - 2006
Publication title -
journal of business logistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.611
H-Index - 79
eISSN - 2158-1592
pISSN - 0735-3766
DOI - 10.1002/j.2158-1592.2006.tb00219.x
Subject(s) - business , supply chain , production (economics) , industrial organization , marketing , economics , microeconomics
Drawing on extensive fieldwork at a semiconductor manufacturer, this research provides a framework for understanding how customer response and long production delays interact, leading to increased demand amplification across a company's supply chain. Investigating the impact resulting from the higher demand amplification, suggestions are derived for the company's capacity utilization and inventory policies