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The Easy Way to Answer Hard Questions
Author(s) -
Burlingame Gary A.
Publication year - 2000
Publication title -
opflow
Language(s) - English
Resource type - Journals
eISSN - 1551-8701
pISSN - 0149-8029
DOI - 10.1002/j.1551-8701.2000.tb02277.x
Subject(s) - credibility , impression , computer science , internet privacy , world wide web , political science , law
This article discusses how utilities can effectively deal with the media. It describes how to be prepared to address media interest, have facts at your fingertips, provide additional contacts, and be honest and open with the public. It also gives tips on how to handle an interview with the media to create credibility, professionalism, and a good impression.