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Testimonial tips: How to make the most of your brand ambassadors
Author(s) -
Talarico Donna
Publication year - 2018
Publication title -
enrollment management report
Language(s) - English
Resource type - Journals
eISSN - 1945-6263
pISSN - 1094-3757
DOI - 10.1002/emt.30457
Subject(s) - testimonial , reuse , business , advertising , psychology , engineering , waste management
People trust their peers. For this reason, testimonials are a tried‐and‐true tactic for conveying your brand promise. Here, I'll share a few tips on gathering, editing, using, and reusing feedback from your students and alumni.