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Part 2: Gain insight into name, image, and likeness opportunities for your student‐athletes
Author(s) -
McCarthy Claudine
Publication year - 2020
Publication title -
college athletics and the law
Language(s) - English
Resource type - Journals
eISSN - 1943-7579
pISSN - 1552-8774
DOI - 10.1002/catl.30781
Subject(s) - athletes , psychology , image (mathematics) , mathematics education , computer science , multimedia , artificial intelligence , medicine , physical therapy
For the overwhelming majority of college student‐athletes, name, image, and likeness opportunities won't come in the form of big, national advertising campaigns as some might expect.