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Planned marketing channel and its impacts upon the quantitative pattern of the Chinese food—grain consumption
Author(s) -
Chang Ping Fan
Publication year - 1994
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199405/06)10:3<207::aid-agr2720100303>3.0.co;2-6
Subject(s) - consumption (sociology) , china , estimation , food consumption , marketing channel , economics , channel (broadcasting) , food marketing , marketing , agricultural economics , business , computer science , geography , computer network , social science , management , archaeology , sociology
Abstract This study is concerned with the issue of planned marketing policy and its impacts upon the patterns of food‐grain consumption. The quantitative estimation is carried out using dummy variable model and effects analysis. The results indicate that the regional differentiation is the significant characteristic in the Chinese food‐grain consumption. Without substantial improvement both of the effectiveness of the governmental policies and the efficiency of marketing operation, the regional differences seem to be a long‐term feature of the patterns of food‐grain consumption in China. © 1994 by John Wiley & sons, Inc.