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The principal objective of this study was to evaluate the consumption behavior and perceptions of environment-friendly agricultural products(EAPs) by university students in the Chonbuk area, Korea. Self-administered questionnaires were collected from 309 university students(male 33.0%, female 67.0%). Descriptive and comparative statistical analyses was completed using SPSS v. 12.0. The percentage of subjects who purchased EAPs was 70.9%. Of those, 87.2% had EAPs purchased by their mothers. The most purchased EAPs were vegetables, the primary reason for which was the perception of ???good for health???(73.1%). The main information source about EAPs was ???familes/freinds???. The average scores of ???attitude toward EAPs???, ???knowledge toward EAPs???, ???concern toward EAPs??? were 3.76??0.57, 2.91??0.61 and 3.29??0.43, respectively. With regards to ???attitude toward EAPs???, the scores were significantly affected by ???self-reported health status???(p<0.05). With regard to ???knowledge toward EAPs??? and ???concern toward EAPs???, the scores were significantly affected by ???supplements for health??? (p<0.05; p<0.001). For university students??? right choices of EAPs, information and consumer education wthin the university curriculum on these products are necessary.Key words: consumption behavior, perception, environment-friendly agricultural products, students

The Consumption Behavior and Perceptions of Environment-friendly Agricultural Products by University Students in Korea