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This paper provides empirical results as regards the impact of LSQ and its constitutive elements as potential drivers for customer satisfaction from the B2C perspective in Nigeria as opposed to the usual Business-Business (b2B) approach. Data from 211 customers were analyzed using Multiple Regression Analysis and the Kruskal-wallis Test. The results revealed that all the operational dimensions of LSQ evaluated in the study influenced customers’ satisfaction. Furthermore, there existed a significant difference in the customer satisfaction level across the different online stores.

An Evaluation of the Impact of Business-To-Customer (B2C) Logistics Service Quality (LSQ) on Customer Satisfaction in Niger