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During the past few years China’s economical growth was studied throughout as being one of the biggest manufacturing country in the world. Most of the products label containMade in China printed on it, thusmaking other markets wonder: what are the consumer perception about buying and using those products?This paper aims to take a closer look and analyse, if the Romanian buyers consider these products as a challenge for the goods from other countries. Another aspect, the paper intends to research is if China identifies with the products it manufactures. The research is based on the consumer behaviour as well it measured the differences between age, the amount of money spent by the consumers and the perception of the Chinese goods and China as a country.To collect the necessary data, was designed a questionnaire that was handed to the Romanian consumers, mostly from the West-North part of Romania.

Eastern Europe Consumer Attitude Towards Made in China Products and China as a Country Brand: a Romanian Perspective