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The researches regarding the handicapped revealed that 10% of the world and 12.9% of our country's population experience a type of handicap. Procuring the participation of handicapped citizens, who form an important portion of the market, to the tourism activities will both help develop the tourism and provide for the needs of handicapped citizens such as trips, holidays, shopping and recreation just like other people. The aim of this research is to determine the perspectives of car rental establishment managers towards handicapped market. 67 managers were given the questionnaire within the scope of the research. As a result, it was determined that only 37% of the establishment served the handicapped citizens at least once. It can be stated that, in general, the establishments care about the handicapped market but they are insufficient about the investments required.

A Research Oriented To Determine the Perspectives of Car Rental Establishment Managers towards Handicapped Market