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BRAC has made notable contributions in many sectors of human development since 1972.To meet the Millennium Development Goals) and Sustainable development Goals, BRAC has been implementing a Water, Sanitation and Hygiene programme with different donor supports which reached out to more than 66.4 million people in Bangladesh. This case study describes how BRAC WASH programme adopted different approaches to generate economic opportunities for the local sanitation entrepreneurs. Finding shows that in the beginning however, there were not enough entrepreneurs at right place with the right products. This created a challenge to meet the demand that the programme was stimulating. To meet the huge demand, BRAC supported the development of sanitation entrepreneurs covering issues of access, capacity building, technological development and innovation, price control, quality assurance, sources of finance, linkage with communities, supply chain and value chain development, integrated monitoring, advocacy and integrity of the service delivery system etc. The programme took a leading role in supporting around 3,600 sanitation entrepreneurs to establish their business. As result it has reached millions with hygienic latrine towards transforming lives to good health, gender equality, women’s empowerment, poverty reduction and dignity. These lessons learned initiatives could inspire the underserved people in developing countries.

Entrepreneur Development Management Practices For Sustainable Service: Case Of BRAC Water, Sanitation And Hygiene Programme In Bangladesh