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This research paper explores the ways in which the gap between out of home advertising and the public private partnership can be bridged to overcome the difficulties to build the visual culture of modern emerging cities. Bengaluru the Capital of Karnataka is the most happening city of India. The city and its administrative skills been evolving, developing and catalyzing to facilitate and fulfill the needs and expectations of its inhabitants as well as of its increasing population since last two decades. Rapid increase in its population has resulted in extrapolation of many a tangible and intangible element of the city like civic amenities, transportation, tourism, public spaces, entertainment and Out Of Home advertising. This has led the government to turn to private organizations to successfully take part in meeting the challenges of public private (PPP) projects. These tangible and intangible elements come in contact with the moving pedestrians leaving an impression and impact upon the mind of the person of time and space. Being the part of growing economy share of the city and a large chunk of visualscape of city, the new emerging trends of Out Of Home advertising media can be challenging for building the visual culture for the city of Bengaluru. This research paper is in appropriate to and looking forward to possibilities in culminating the visual culture for the city of Bengaluru through Public Private Partnership projects and Out Of Home advertising.

Visual Culture of a City: Emerging Urban Spaces, Out Of Home Advertising and Public Private Partnership in City Of Bengaluru, India