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Consumer behaviour refers to the behavior that consumers display in searching for , purchasing using , evaluating and disposing the products and services. Consumer behavior is important in helping to forecast and understand for products as well as brand preference. The present paper highlights the study of consumer behavior regarding instant food products among the consumers. The most dramatic change is the change in consumer demographics and demand preferences. Hence , an attempt has been made to analyse the consumer purchasing frequency for the instant food products. Further efforts have also been made to know the consumer awareness towards products and to analyse factors influencing the instant food products.

A Study on Consumer Behavior towards Instant Food Products (With Special References to Kanchipurm Town)