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This paper would discuss about survival of traditional Javanese food stalls in the Municipality of Malang. The study was focused in the narratives of two old (ran for at least three generations) food stall owners in Malang. The two areas were counted among the municipality’s culinary basis, and hence were selected purposively for the study. On the other hand, the stalls managed to survive despite the emergence of foreign fast food outlets around them, and thus were also selected for the study. The research approach in this study was qualitative approach, and the strategy was case study in the two abovementioned areas, with stall owners, and a neighborhood native as key informants, and other informants including a daughter of one of the owners, and three loyal customers of each food stall. The results showed that the stall owners, as well as their family members and loyal customers, contributed in the stalls’s survival. Despite the many changes they must undergo in order to survive the foreign fast food chains emergence, they managed it because of embedded habitus and strong cultural as well as social capital.

Against All Odds: Survival of Traditional Javanese Food Stalls in the Municipality Of Malang, Indonesia