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In spite of its nutritional and economic values, Cashew apple has received low patronage in terms of commercialization and utilization and policy focus. This has led to underutilization and wastage of fresh fruits, which could contribute to farmer’s income. This study explored the state of awareness of the market potential and consumption of cashew apple among farm households in selected areas of Brong Ahafo in Ghana. A total 200 respondents were randomly interviewed in addition to a Focus group discussion. The results indicate there is a large number of farmers with long years of farming and trading in cashew yet trading has mainly been focused on the nuts and not fresh fruits which is nutritive. Contrary to literature in the study area apples has some level of patronage in home consumption, but attempts at exploiting cashew apple market potentials among farmers is low or nonexistent. Original Research Article Ackah et al.; JSRR, 26(3): 14-24, 2020; Article no.JSRR.55767 15

Awareness of Market Potentials and Utilization of Cashew Fruit: Perspectives of Cashew Farmers in the Brong Ahafo Region of Ghana