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In this article, geocultural branding of territories is considered in the context of the theory of political management, which can be used in solving the problems of the socio-economic sphere of rural settlement. In the scientific literature, insufficient attention is paid to the branding of Russian rural settlements. Individual stories can be found only in the publications of specialists in the field of marketing territories. According to the author's point of view, a progressive solution that allows creating conditions for sustainable socio-economic development in a rural settlement is the development and implementation of a geocultural branding strategy for the settlement. On the example of the village of Bard, a large rural settlement of the Perm Region, measures for the development of a geocultural strategy and brand are proposed. Among the image resources of the village, unique natural places, craft traditions, national ornaments, mythologems of the Tulva district, as well as art objects as an organic part of the public spaces of the settlement are singled out separately. The historical personality of the Tatar poet Gabdulla Tukai (the beginning of the XX century) is proposed as the "genius of the place". The geocultural brand "Barda &amp;#8210; mirror of the Perm land" was developed based on the poetic creativity of G. Tukai. Barda can really be considered a mirror of the Permian land. Good-neighborly relations between ethnic communities have historically developed here, religious tolerance has taken place in everyday life, traditional types of economy and life have developed. The concept of geocultural branding of territories was used as a methodological basis (D.N. Zamyatin). 	

Geocultural branding as a tool for solving the crisis state of the socio-economic sphere of a rural settlement