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Straipsnyje pristatoma Lietuvos ir Gruzijos skaitmeninių vartotojų tipologija, atsižvelgiant į tai, kaip jie reaguojaį skirtingų pardavimo skatinimo internete formų naudojimą. Pirmiausia skaitytojai supažindinami suteoriniais skaitmeninių vartotojų klasifikavimo aspektais ir interneto erdvėje dažniausiai aptinkamomis pardavimoskatinimo formomis. Straipsnyje pristatoma Lietuvos ir Gruzijos skaitmeninių vartotojų tipų nustatymoir reakcijos į skirtingas pardavimo skatinimo internete formas tyrimo metodologija, pateikiami atliktotyrimo rezultatai.The paper presents the determination of types of digital consumers in Lithuania and Georgia and their responseto the techniques of online sales promotion. Firstly, readers are introduced with the theoretical classificationof digital consumers and online sales promotion techniques. Then, the methodological principles of theresearch identifying Lithuanian and Georgian types of digital consumer and their response to the techniquesof the online sales promotion are defined. The results of the research are presented; the comparative analysisof both countries based on the main findings are introduced

Digital Consumer Types Peculiarities in the Context of Online Sales Promotion