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This study aims to Determine the Effect of Brand Awareness, Perception Quality, Uniqueness and Social Image to Price Premium. The sample used in this study is the people of Banda Aceh who once consumed J.CO. This research method using Questionnaire as research instrument. Non-Probability Sampling is used as a sampling technique. Methods of testing analysis and the data analysis were done using SPSS (Statistics Package for Social Science) version 20 with the formulation of multiple regression. The results of this study indicate that Affects Price Premium Brand Awareness, Perception Affects Price Premium Quality, Uniqueness Price Premium influences, and Social Imprets Price Premium. K eywords: Brand Awareness, Perception Quality, Uniqueness, Social Image, Price Premium DOI : 10.7176/EJBM/11-26-06 Publication date :September 30 th 2019

Effect of Brand Awareness, Perceptions of Quality, Uniqueness and Social Image to Price Premium in J.CO Banda Aceh