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In relation to the environmental analysis system of social marketing, this study has analyzed the responses made by thefuture users of the integrated apartments for the elderly that are currently under development as an alternative for thehousing of the aging society. By studying the comprehensive social benefits, individual benefits and the implied factors forconceptual and behavioral changes in terms of the integrated apartments for the elderly, some important study results wereobtained for the practical application of the new alternative. The major points are as follows: Firstly, from social aspect,the respondents wanted to know in detail about the integrated apartments for the elderly, the new alternative was evaluatedto be helpful in elderly life, and it was expected to be effective for supporting the elderly people from psychologicalaspect. Secondly, from supply aspect, it was revealed that an alternative for the integrated apartment for the elderly isrequired to be developed in details reflecting the diverse needs of the elderly people and to be developed withdifferentiating strategy, but its applicability may confront some difficulties. Thirdly, from private aspect, the respondentsshowed they would feel economic burden if an integrated apartment for the elderly is introduced actually.Keywords: Social Marketing, Elderly Housing Integrated Apartment, Unit Insertion Building System:  ,   , UIBS

Response to Elderly Housing Integrated Apartments in the Perspective of Social Marketing