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The way in which health is managed by demand agents needs to be thoroughly analysed, all the more so as this phenomenon represents an increasingly stronger stake for many audiences; the profound understanding of health, and the consequences of its management gradually leads to the branching of the concept, its physical, moral and social implications being intertwined with a vast area of aspects of life. The results of this study reflect how health is understood and managed by young people, but also their reporting to health tourism, with an emphasis on the consumption of balneotherapy tourism products; therefore, a quantitative marketing research was carried out on a sample of 129 people, aged 18-24, between December 2015 and May 2016, to determine how health is perceived and understood, and the opinions of young people regarding its treatment in balneotherapy destinations in Romania.

Youngstersâ Opinions on Health, Health Tourism and Balneotherapy Tourism

Youngstersâ Opinions on Health, Health Tourism and Balneotherapy Tourism