English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Tools annual

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Presents the access of premium content as premium feature

Premium Content

Global: Zendy Plus annual

Global: Zendy Free Plan

This study examines the influence of Muslim consumers’ perceptions towards service quality in halal restaurants. The purpose of this study is to explore the factors why Muslim consumers patronize Halal restaurants as well as the assessment of service quality in Halal restaurants as this is important to identify the key attributes towards the service quality in Halal foodservice industry. Hence, this study stretch advantage for the foodservice operator when they are complying Halal certification to fulfil the demand for Halal certified restaurant. This paper investigates the key attributes of service quality from the perspectives of Muslim consumers and it had been explored via in-depth interviews. The in-depth interviews were being steered among selected Muslim consumers which had experienced dine-in in the Halal restaurant. Findings for the study divulge the important insight that attributes measured significant for the foodservice industry in the assessment of service quality by Muslim consumers. Future, this study also has prospective to supplement for the concept and theory of Halal service quality since there are very few literature or studies had been discovered.

Muslim Consumers’ Perceptions of Service Quality for Halal Food Service Industry