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The study has aimed To investigate the influence of four Business Scorecard Model elementsin the strategic management of Jordanian pharmaceutical organizations and to develop a strategic agility model and build its association with different strategic management elements of organizations for their improvement. The data from 9 pharmaceutical companies were collected through questionnaires, based on the Likert scale. The data has been collected from 100 managers of pharmaceutical companies. Statistical tools were used to analyze the data. A vast majority of the respondents affirmed the role of Balanced Scorecard Technique and strategic objectives in organizational performance. Additionally, most of the respondents considered strategic agility as a key factor influencing the operational strategies and improving the performance of companies. These results were in line with the expectations and corroborated existing research conducted in this regard. It is evident that the elements of Business Scorecard Model are crucial in strategic management, and the development of strategic agility model is essential for the enhancement of performance.

The Influence of Strategic Agility & Tackling Competitive Challenges toward Improving Performance among Jordanian Pharmaceutical Companies