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This research aims to identify the attitudes of university students, who are assumed to keep up with innovative changes and developments, towards technology. It is also aimed to test and improve the validity and reliability of the scale through methods such as factor analysis and confirmatory factor analysis. Students are asked questions about their purpose in following up the technology, the effect of innovation on their lives as well as the questions about their level of using Internet and smart phone, which have a significant place in technology. Considering the answers of students having participated in the research, it is possible to state that their reactions to the concepts of technology and innovation are at the medium level. They also think that technology is now a lifestyle rather than a madness and they see technology as a part of their lives. It is possible to say assume that the uncertainty in their answers is the indicator of this fact.

Innovation or Technological Madness? A Research on the Students of Business Administration for Their Preferences of Innovation and Technology