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This article has been developed and research studies conducted in the field of study that is limited to the design management for a course in the area of Design (NGD/Pós-Design/UFSC). The subject under study is the visual expression of fashion brands South of Santa Catarina, showing the management of design in the evolution of regional industry of clothing, primarily focused on product quality, and now also seeks to develop and strengthen their brands, such as fashion brands. Here are presented, described and interpreted images taken from the sites of the following brands: Dopping, Damyller, Lança Perfume which, in actuality, are the most prestigious fashion brands from southern Santa Catarina, which jostle for space among the leading brands in this country. Thus, has the purpose mark the design management renovating and influential factor in the potential of competitive and innovative fashion brands.

Gestão do design e informação visual nos sítios digitais: as marcas de moda sul catarinenses na internet