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Agriculture, as a traditional food production area, has played a key role in the development of societies for many years throughout the history. But, rural areas have been neglected by humans due to the inevitable consequence of industrial revolution for many years. Consequently, city settlements attracted many rural inhabitants owing to the social and cultural changes, which turned rural areas into the unproductive idle areas. Thus, these areas faced with the danger of losing their attractiveness due to the increasing production costs and inefficient use of arable lands. Within this scope, thanks to the development of tourism industry, these areas have gained their importance once again. For rational utilization of tourism development by the tourist attractions, tourism strategies need to be redesigned in a sustainable way considering such factors as the preservation-utilization balance of land uses. The purpose of this evaluative study is to reveal the opinion on the ways of tourism development as an alternative in the socio-economic development of rural areas. Within this context, it was aimed to develop and suggest a sustainable tourism model for Kandira town, with its high rural tourism potential depending on the natural and unspoilt rural areas within the borders of Kocaeli as an industrial city.

Rural areas under the pressure of industrialization process: A sustainable rural tourism model proposal for Kandira residential area