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Media manipulation is based on the difference between perception and reality. It is generally easier and faster for people to adopt, reproduce and distribute short content from newspaper articles and various unreliable internet blogs, than from scientifically based research and extensive studies. Given the wide availability of some and the less availability of other sources, it is easy to conclude whose reporting will meet with more mass reception and enable the unreal to become real. The objectivity of modern media reporting is hampered by attacks on the economic viability of their business, unfair sources of information, unrealistic deadlines, page review quotas, incorrect information, greedy publishers, poor training of media workers, audience demands and so much more. With daily changes in social environment, assessment of the situation is important for any type of decision-making, especially when doing business. Through a review of the existing literature and data analysis, the paper will look at the power of the media, which influences public opinion, creating social reality, accepting change and making business decisions. New communication technologies have provided an opportunity for new ways of persuasive action and influence on the formation of attitudes. In this regard, manipulation techniques and the importance of media literacy are discussed. The emphasis is on recognizing, reading and responding to current social changes and technological innovations. The importance of the ability to adapt in the business world, how to find harmony between social needs and business interest, is pointed out.

Media through the prism of social change and business decisions