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Following the changes in information technology at the end of the 1990s and the beginning of the 2000s and their use for promotional purposes, it may be necessary for the creators of marketing activities in Serbian spas to change their approach to communication with potential customers of their services, irrespective of whether their customers are tourism organizations or specialized hospitals. The aim of this paper is to analyze the origins and ways of managing websites of tourism organizations and specialized hospitals in Serbian spas. The survey into the use of websites as a means of promoting tourism organizations and specialized hospitals in Serbian spas was conducted in the period from 17 September 2015 until 07 November 2015. The results of this survey clearly indicate an insufficient utilization and inadequate updating of website content.

Promoting Serbian spas using websites of tourism organizations and specialized hospitals