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Financial education is a set of activities that the institutions in the financial and other sectors are implementing in an organized manner in order to raise awareness about the importance of managing personal finances, facilitate the acquisition of skills of understanding and comparing financial products, as well as the process of making responsible and sustainable decisions of individuals. Financial education as a continuous business activity is present in many countries of our region, the European Union member states, and in particular the members of the Eurozone. The subject of this paper is to analyze the most important factors and global initiatives that motivate the business community to be involved in dealing with financial education, in order to raise the level of financial literacy and inclusion, as well as to analyze the activities that the Serbian banking sector and its institutional representatives have been undertaking in this contemporary context. The study used multiple methods: desk research, interviews, case studies, combined with publicly available documents

Institutional contribution to financial inclusion through financial education activities: Case of the banking sector of Serbia