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The article is dedicated to research of the problem of assessment of investment opportunities and investment potential of the service sector. Based on a study of existing approaches and methods there were distinguished two groups in the method of determining of investment potential and the status of economic development of the service sector which are assessment of the service sector investment potential and assessment of the service sector investment activity. Each group consists of the following modules: a list of questions arising in connection with performance of an investment process in the service sector; a system of indices characterizing the status of the service sector in the certain sphere; a set of criteria compulsory for the service sector in the certain sphere. DOI: 10.5901/mjss.2015.v6n3s2p661

Service Sector: Rationale of Substance of Investment Potential and Methods of Its Determining