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The basic source of competitiveness of any modern organization is the effective key and talented workers management. Talent management is a separate aspect of personnel management. However, researchers differ in the understanding of the concept of "talent management". At the same time, many authors (M. Batteris and B. Reuter, 2015; A. Robertson and G. Abbey, 2004; M. Effon, M. Ohrt, 2014; and others.) are unanimous in their opinion that such employees are distinguished by their ability in achieving unusually high results, the desire for continuous improvement and perfection, intrinsic motivation and enthusiasm. Such employees are successful, regardless of the post they occupy and regardless of the company they work in. The article exposes the etymology of the concept of "talent", a description of abilities gradation, the essence of the concept of "talent management" is revealed from the perspective of two approaches: psychological and managerial . A survey of the views of HR-managers of several Russian companies on how to identify, develop and retain talented employees in the organization is conducted. The technology of personnel reserve formation as a variety of talent management programs is examined. The conducted research allows one to consider motivation letters of candidates for participation in the project "Personnel reserve" as a diagnostic tool of predicting the advisability of investing in the development of these employees. DOI: 10.5901/mjss.2015.v6n3s2p323

Prognostication of the Vector of Employee’s Talent Development by Means of Cover Letter