English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Though the base of the pyramid has received an increasing amount of attention in the literature, few multinational enterprises have been able to build a sizeable business serving this market. In addition, most of what we do know seems to focus on India; little is known about sub-Saharan Africa. By analysing a case study of a firm that has achieved success in serving the base of the pyramid in sub-Saharan Africa, this paper identified that in the majority of cases the strategies identified are consistent with the current literature on the topic. The study did, however, identify partnering with national government and serve both the top as well as bottom of the pyramid in an attempt to maximise returns as two new strategies for serving the base of the pyramid. DOI: 10.5901/mjss.2014.v5n23p702

Strategies for Serving the Base of the Pyramid – Lessons from Sub-Saharan Africa