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Facebook as a social factor and with very influential, has a high level of use, especially by teenagers. Consequently, in recent years numerous studies have been conducted, which, among others aim to review and analyze the positive and negative effects stemming from its use. The hypotheses in this study were: Increased use of Facebook has negative effects on academic performance and causes the dependency. While another hypothesis is: One of the main reasons to use Facebook is the tendency of young people to be in the spotlight with their peers. From obtained results it is concluded that, Facebook has negative effects on academic performance and could cause the dependency. In this regard, we have gender differences where, for a nuance girls lead compared with boys. In addition, one of the main reasons of using FB by youths is to be in the spotlight with their peers. Further, reasons why they have chosen to have accounts on FB: Family members and Friends were the primary indicators in this aspect, stressing that their main activity is the conversation through FB, also, they have high expectations to get “likes" from their friends about their posts, statutes or labels, especially during the weekends. DOI: 10.5901/jesr.2016.v6n1p198

The Level of Use and Effects of Facebook among Young People in Kosovo