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The advertising is an omnipresent and omnipotent reality of everyday life. This article will point out the characteristics of the Albanian language of advertising. First, it will be highlighted that use of the language of advertising is taking advantage of the common language and emphasizing the expressive possibilities of the last one.Later, it will be shown the creation of innovations from the use of the technique of advertising language both at the level of microstructures and macrostructures that give rise to a multiple relationship with the natural language and to the common enrichment. DOI: 10.5901/jesr.2014.v4n4p241

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