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The purpose of this study was to examine the effect of power sources of department store and fashion com- pany, and salesperson's job consciousness on job satisfaction in the middle management system of department store. Questionnaire data from 193 salespeople in the middle management of department store were analyzed by reliability anal- ysis, factor analysis, correlation analysis, multiple regression analysis, hierarchical regression analysis. The results of this study were as follows: First, coercive power, informational and expert power, and referent power of department store had significant effects on job satisfaction. The coercive power of department store had a negative influence on job satisfaction, while informational and expert power, and referent power of department store had a positive influence on job satisfaction. Second, referent power, expert power, reward power, coercive power of fashion company had a positive influence on job satisfaction. Third, referent power of department store had a greater influence on job satisfaction than other power sources. Fourth, job commitment and pride, prospect awareness had a positive influence on job satisfaction, while pro- fessional self-awareness had no effect on job satisfaction.

han'gug uilyu san'eob haghoeji/han-guk uiryu saneop hakoeji

The Effect of Power Sources of Department Store and Fashion Company, and Salesperson's Job Consciousness on Job Satisfaction in the Middle Management System of Department Store