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When one looks for those ‘eminent Victorians’ who shaped the intellectual life of the 19th century, Thomas Carlyle always makes the list. As a writer, he contributed works to many aspects of political and social life and was regarded as one of the great thinkers of his time. As influential and progressive as many of his ideas were, some of his opinions, such as his scepticism towards the theory of evolution or his belief that the ruling of the masses by a select few should be favoured over democratic tendencies, had fallen behind the times by the last quarter of the 19th century. Nevertheless, the writer and his political orientation had supporters, such as the monthly publication “Fraser’s Magazine”, which found a kind of figurehead in Carlyle. While society was changing rapidly in the second half of the 19th century, the magazine held on to Thomas Carlyle as its publicist hero, thereby losing touch with its audience and finally being unable to find enough readers for the publication to be continued. In the following, I am going to use Carlyle’s theory of heroism as an example to trace the inability of the magazine to face the requirements of the contemporary popular print market and its readers.

The History of a Magazine Is But the Influence of a Great Man? Thomas Carlyle and the Decline of “Fraser’s Magazine”