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This study aims to examine the college students experience and intention to purchase organic clothes according to their lifestyle as the most promising consumer class in future. First, it was found that their experienceto purchase organic clothes according to the subjects demographic characteristics showed significant differences in thecategories of gender, age, related major, pocket money and income from except their residential areas. Second, factor structure analysis of their lifestyles was conducted and the factors analyzed were divided into “well-being orientation”,“pursuit of changes”, “eco-friendly view”, “trend innovation”, and “conservative security”. Third, the present study examined differences in sub-dimensions of lifestyle characteristics such as “well-being orientation”, “pursuit of changes”, “eco-friendly view”, “trend innovation”, and “conservative security” depending on their experience or non-experience to purchase organic clothes and found that “well-being orientation”, “pursuit of changes”, “eco-friendlyview”, and “trend innovation” were higher in the group with experience to purchase organic clothes than in that withnon-experience and it was known that all sub-factor groups including “well-being orientation”, “pursuit of changes”,“eco-friendly view”, “trend innovation”, and “conservative security” had a significant influence on intnetion to purchase organic clothes.

College students' experience and intention to purchase organic clothes according to their lifestyle characteristics