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The purpose of this study is to investigate the effect of social capital on Goendang(relatives) culture, which is a traditional local community culture, and local development as a positive factor. In order to evaluate the effect of social capital, a survey targeting 600 Jeju residents was conducted and 594 returned questionnaires were interpreted for the final analysis. Descriptive analysis, T-test, ANOVA analysis, and multiple regression analysis were conducted on the collected data, using SPSS 18.0. As a result, firstly, the levels of social capital of the surveyed appear as follows: network (average score 4.01), trust (average score 3.80), norms (average score 3.43), cooperation (average score 3.00), and participation (average score 2.80). Secondly, there are differences in social capital among the surveyed groups based on urban-rural areas, administrative districts, and average monthly income. Finally, among the dimensions of social capital, as the relative importance of network and participation increases, the surveyed think that they need Goendang culture more. Also, i t turns out that as the relative importance of norms and participation increases, Goendang culture can exert influence on local development as an important influence factor. Therefore, based on the analysis, this study shows that nurturing social capital can allow people to utilize Goendang culture for local development as a positive community culture.

Effect of Social Capital on Goendang culture (a traditional community culture on Jeju) and Local Development