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Abstract Firms are becoming increasingly dependent on external resources for a competitive advantage in environmental turbulence, the requisite speed of organizational change. Therefore, they focused on an ‘Open Innovation’. This study examined the relationships among entrepreneurial orientation, learning orientation, open innovation, and new product development.The results provide broad support for the following: (1) entrepreneurial orientation and learning orientation strongly drive open innovation, (2) open innovation has a significant effect on new product development, and (3) learning orientation has a positive effect on open innovation and new product development. These results provide unique insight into how firms develop new product through open innovation. This study also addresses the implications of these results and the possible limitations of the research. Key Words : entrepreneurial orientation, learning orientation, new product development, open innovation * Corresponding Author : So-Ra Kang(Hoseo Univ.) Tel: +82-10-6217-4868 email: sorak@hoseo.edu Received November 3, 2014 Revised November 19, 2014 Accepted January 8, 2015

Study of Open Innovation and Performance of New Product Development