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This study empirically compared the Cheonan 2009 Well-being Food Expo with the Cheonan 2013 International Well-being Food Expo in terms of the Expo’s content, predictors of satisfaction, and predictors themselves. According to the analysis results, the satisfaction levels of the Expo’s contents, Expo’s environment, convenient facilities’ operations, general satisfaction, and visitor’s revisiting intention of the Cheonan 2013 International Well-being Food Expo, were higher than those of the Cheonan 2009 Well-being Food Expo. In addition, all factors of satisfaction except for the convenient facilities’ operations are predictors of the visitor’s general satisfaction at both expos and the general satisfaction of both expos is a significant factor for visitor’s revisiting intention.

Comparative Study on the Satisfaction Factors of 2009 and 2013 Cheonan Well-being Food Expos