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Smart devices have made our daily life more intelligent and provided convenient life styles in which advanced interface and high speed LTE enable us to have proliferation of empirical Apps. This research has analyzed and evaluated Unstructured data from the users who experienced ‘Hair Style Magic Mirror App' by focusing on emotional information. Further this study suggests some directions that the application development industry should take in the near future. The findings through Chi-Square analysis indicate that the application has not affected the overall satisfaction of the consumers; consumers received higher satisfaction in paid version of applications than free versions. Emotional Information analysis shows that users value the practicality of each application the most. Thus, the application developers should focus on practicality and sensitivity side corresponding to the demand of consumers. Key Words : App store, Analysis, Information processing * Corresponding Author : Seongah Chin (Sungkyul University)Tel: +82-10-4641-0122 email: solideochin@gmail.comReceived September 20, 2012 Revised October 12, 2012 Accepted December 6, 2012

Analysis and Evaluation of Users' Rating Targeted on Virtual experienced App, 'Hair Style Magic Mirror App'