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In the early stage of electronic commerce the technical aspects were regarded as the most important factor for its success, but the economic and managerial aspects gain currently more and more its importance. In this paper some issues are researched which are emerging as essential factor with the development of electronic commerce. Especially this survey was carried out from four managerial aspects which are management strategy, marketing, procurement/logistics and service. The result of this research shows us that the importance level of management strategy and procurement/logistics are low, but that of marketing and service are very high. AHP-Analysis as the result of this paper shows the importance list in rank of service, marketing, procurement/logistics and management strategy.

The application of AHP to measure the importance level of managerial factors for e-commerce in SMB