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The IOTA (Improving OpenURLs Through Analytics) working group has been formed by NISO (National Information Standards Organization) in 2010 to develop a community-recognized index for measuring the quality of OpenURL links generated by content providers. OpenURL links do not work as expected all too frequently, and although the OpenURL standard was introduced a decade ago, no systematic method has been implemented to benchmark the resulting links. This paper's objective is to help users better understand what causes OpenURLs to fail and to familiarize them with the OpenURL quality index, a scoring system in development meant to help improve OpenURL linking by measuring the quality of citation source OpenURLs. After an overview of OpenURL and related linking problems, IOTA's work on the OpenURL quality index is discussed in detail. An OpenURL analysis tool is already available for use. It generates reports that compare OpenURLs across databases and vendors, which can help OpenURL providers improve their links. Community members may follow IOTA's progress on the group's web sites and support the initiative by contributing their OpenURL log files. FULL-TEXT LINKING BEFORE OPENURL Full-text linking did not begin with the advent of the OpenURL standard ten years ago. Before OpenURL linking was available, proprietary full-text linking was the only option. It continues as an alternative and complement to OpenURL linking today. Contrary to OpenURL linking, proprietary linking does not rely on a standard linking syntax, but on multiple linking syntaxes each dictated by an individual content provider. Traditionally, certain providers offered proprietary full-text linking as a content enriching feature to their abstracting and indexing (A&I) databases (e.g., CSA's Illumina platform and PubMed.gov). These A&I providers would form agreements with article content providers to make full-text linking available to their users. Users were then able to manually select the fulltext providers they had subscriptions with through the administrative modules of compliant A&I databases, thereby establishing links leading from the citations in the A&I database to full text articles they had licensed for those citations. In this full-text setup, the burden of the work was on the A&I providers, who had to create the online administrative modules, and the customers, who had to make the selections appropriate to their holdings. A&I providers offering this type of full-text linking were few and the number of full-text providers they offered links to was relatively limited. Once the setup to a full-text provider was completed, however, the links lead to the corresponding articles fairly reliably.

NISO's IOTA Working Group: Creating an Index for Measuring the Quality of OpenURL Links