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La tesis a presentar sostiene que la Psicología Social aparece en México como el resultado de la mezcla entre un producto cultural propio y una novedad en el horizonte académico de finales del siglo XIX y principios del XX. El crisol en el que se mezclan ambos elementos es configurado por las formas públicas de expresión de la época: prensa, literatura, caricatura política, tribuna, etc., foros estos en que se debaten los temas importantes del momento. En este contexto el proyecto de Salvador Quevedo y Zubieta aparece como un ejemplo de Psicología Social propiamente mexicana en pleno 1906. La exposición y documentación de este argumento concluye con preguntas que cuestionan casi un siglo de Psicología Social tal y como ésta se practica en México.The thesis presented affirms that Social Psychology appears in Mexico as the result of aixture between a genuine cultural product and a new element on the academic horizon of the last twenty years of the XIX century. The place where the mixture is done features the public _expression forms: press, literature, political cartoon, etc. in a time when all this gaps were full of disputes about the important social topics. In this context the project of Salvador Quevedo y Zubieta appears as an example of genuine Mexican Social Psychology in early 1906. The thesis concludes with a few doubts that question the paradigmatic form of Social Psychology, as this has been in practice in Mexico for a bit more than a century

Salvador Quevedo y Zubieta and the first social Psychology in Mexico (1906-1935) Scientific rigour vs. poetic licence?