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Although the digital piracy is believed to be a significant threat to the marketers of digital service products, there is a contradictory empirical evidence whether it is really the case. Nevertheless, a lot of effort from the industry and policy makers is put to attenuate that practice. Methods such as pricing strategies, education campaigns, legal regulations and prosecutions are typically used to decrease the tendency to pirate. Within this paper, we used a simple agent-based model to explore the role of the piracy on the digital goods market, as well as the impact of preventives and deterrents on the piracy itself. Our particular attention was paid to the e-book market, which has not been studied in the context of piracy so much yet. From our simulations, it follows that in the short term, some degree of the piracy may be beneficial for publishers of e-books, because it enhances the diffusion of a new title. In the long run, it is rather harmful for the publishers, because it usually forces the diffusion process to saturate at lower market penetration rates. We have also observed the ambiguous effect of piracy on the total welfare of the market participants. Moreover, we found that the final penetration rates of both the legal copy and the pirate one do not depend on the level of advertisement (including educational campaigns), but the advertisement significantly speeds up the process of adoption. The findings of the model can provide some hints for the publishers and policy makers as well as for the modelers aiming at more realistic models of digital markets.

Impact of Digital Piracy on the E-book Market: Insights from an Agent-based Model