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The topic about market of currency exchanges of the formal sector vs the informal sector in Esteli in 2015 is framed from the perception of the participants of the currency market in Esteli. For this purpose, the characterization of the clients, their preference, the factors involved in both markets, were taken into account, with the objective of establishing proposals that lead to a better client service, taking advantage of this principal activity in the formal and informal market. It is important to highlight the need to use surveys and interviews as data collection methods, in order to collect relevant information and give recommendations to solve current problems in both markets. It is relevant to mention the purpose is to know the client’s preference and the reasons that make them choose a group or sector in which they find themselves identified, as well as the criteria they consider necessary and that offers better exploitation of in the currency exchange of the clients. The result sets the guidelines to make recommendations to each one of the participant markets, with the objective of comparing and suggesting strategies that improve the realization of the exchange change.

Mercado del cambio de divisas del sector formal versus informal en la ciudad de Estelí en el año 2015