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Through a case study to advertisers who have been faced with complaints involving its reputation, this article seeks to explore the relationship between pluralism and advertising, identifying possible risks to the Media dependence on advertising investment. From a quantitative and qualitative analysis warns that the influence of the warning on the environment is diffuse, not given directly but assumed as implicit, which involved highly complex political, commercial and professional practice, which has a major impact on content production and generation of a public discussion space. Key Word: Pluralism, journalism, advertising, public opinion, information.

Inversión publicitaria y pluralismo informativo: Una aproximación comparada al caso de la prensa en Chile