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In today’s world, where the use of mobile devices has increased significantly, commerce is forced not only to offer its services through a web page or an office but through location-based services as a technology for fast information access. However, solutions for obtaining the specific location of the user or the service make it necessary to rely on additional hardware and/or software within the mobile device or as part of the system infrastructure. This work presents a localization model adapted to the city of Loja (Ecuador). The model combines several options of visualization to provide reliable services to the tourist: mobile, web and touch panel along with the application of Google Maps showcases data such as hotels location, museums, churches, cathedrals, and location-based ads. Furthermore, this combination allows an easy data access from any mobile telephone system by using QR (Quick Response). Additionally, consultations can be made through Touch Panels.

A Web Application Model to Promote Tourism from the Educational Context: Case Study Ecuador