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We present the construction and experimental application of a web based system for teaching topics of Business Administration. The same concepts can be easily extended to other formative areas, and used to transfer knowledge (learning by doing). The system realizes a cooperative behaviour of human agents (learners) who interactively take decisions for a simulated profit oriented enterprise. The technical design is based on System Dynamics and Artificial Agent modelling. An agent based framework is applied to the model in the form of virtual tutoring system for learners; the cognitive agents learn through a trial and error technique. After the trial period, they can be used as a decision support system for the human learners.

SERIOUS GAMING, MANAGEMENT AND LEARNING - An Agent Based Perspective